This is a free educational workshop and networking event for Turlock business owners. You will leave this event with tricks, ideas, and strategies to maximize your social media efforts.
This workshop is meant for those who already have their accounts set up and have a general understanding of social media. This workshop is catered to Turlock business owners. But staff, future entrepreneurs, and business students are all welcome to participate.
You will learn a variety of social media tactics that will lead to elevated efficiency and increased revenues throughout three workshops.
Workshop 1: Strategic Marketing
The top three things you need to know for successful strategic marketing
Why setting objectives is mission critical
The art of measuring for success
PLUS get free resources to understand your target audience
Workshop 2: Optimize Your Social Media
Making sure your accounts are optimized on Facebook and Instagram
Managing and batching/ scheduling organic content
Expanding your reach with ads and creating saved audiences
Workshop 3: Trends and Strategy
Overall social media trends/ evolutions since COVID
Facebook and Instagram-specific updates, changes, and trends
Updating your strategy
BONUS: social media content ideas